Academy
Build Your Pipeline/Workflow 5 of 5
Build Your Pipeline 3 min

Prioritize Accounts by Fit and Signal

Rank your target list by ICP fit plus live buying signals.

A flat list wastes rep time. This scores accounts so reps work the ones most likely to buy now.

The workflow, step by step

  1. 1
    Score firmographic fitRate each account against your ICP filters in Company Search.
  2. 2
    Layer in hiring signalsUse Job Search to flag accounts hiring for roles that imply a need for your product.
  3. 3
    Add funding and growthEnrich for recent funding and headcount growth, both strong timing signals.
  4. 4
    Sort into tiersCombine fit and signal into A/B/C tiers and route the A tier first.

Want help implementing this workflow?

Talk with a Crustdata Forward Deployed Engineer and we will wire it into your stack with you.

Talk to an engineer

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