Academy
Build Your Pipeline/Workflow 4 of 5
Build Your Pipeline 3 min

Map the Buying Committee

Every decision-maker at a target account, grouped and contactable.

One champion is not a deal. This maps the whole committee at an account so you multi-thread from the first touch.

The workflow, step by step

  1. 1
    Identify the target companyResolve the account to its Crustdata company id with Company Identify.
  2. 2
    Pull people by department and seniorityUse People Search filtering current_employers.company_id with seniority and title to find economic buyer, champion, and influencers.
  3. 3
    Group into the committeeOrganize the people into roles: decision-maker, champion, blocker, user.
  4. 4
    Enrich the key contactsPull verified emails and phones for the people you will actually reach.

Want help implementing this workflow?

Talk with a Crustdata Forward Deployed Engineer and we will wire it into your stack with you.

Talk to an engineer

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