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Enrich and Route/Workflow 3 of 4
Enrich and Route 3 min

Score and Route Leads

Auto-score leads against your ICP and send them to the right owner.

Scoring should not wait for a human. This grades every lead on fit and routes it the moment it lands.

The workflow, step by step

  1. 1
    Enrich the leadResolve person and company so you have real firmographics, not form guesses.
  2. 2
    Score against the ICPRate fit on industry, size, seniority, and any custom signals.
  3. 3
    Set routing rulesMap score bands and territories to owners.
  4. 4
    Route and notifyAssign the lead and ping the owner with the enriched context.
Previous workflowClean and Enrich Your CRMNext workflowFind the Verified Contact at an Account

Want help implementing this workflow?

Talk with a Crustdata Forward Deployed Engineer and we will wire it into your stack with you.

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