Clean and Enrich Your CRM

CRM data rots. This re-matches your accounts and refreshes them so reps trust what they see.

The workflow, step by step

1. 1
   Match accounts by domain or nameResolve each CRM account to its Crustdata company with Company Identify.
2. 2
   Refresh firmographicsPull current headcount, funding, and industry to overwrite stale fields.
3. 3
   Add a key contactAttach a decision-maker with a verified email where the record is thin.
4. 4
   Write the fields backPush the cleaned data back into your CRM on a schedule.