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Build Audiences/Workflow 4 of 5
Build Audiences 3 min

Segment by Firmographics and Role

Slice your audience by industry, size, and persona.

One message does not fit all. This slices your audience so each segment gets the right story.

The workflow, step by step

  1. 1
    Set the segmentsDefine cuts by industry, headcount band, and region.
  2. 2
    Pull each segmentUse Company Search per segment.
  3. 3
    Add the personasUse People Search to attach the right titles per segment.
  4. 4
    Map content to segmentsAssign messaging and offers per slice.
Previous workflowFind Lookalike AudiencesNext workflowBuild a Persona List

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