Academy
Build Audiences/Workflow 5 of 5
Build Audiences 3 min

Build a Persona List

Decision-makers across all your target accounts.

Persona campaigns need the people. This builds the list across every target account.

The workflow, step by step

  1. 1
    Define the personaSet the title and seniority that define your buyer.
  2. 2
    Search across accountsUse People Search across your target account set.
  3. 3
    Enrich for reachPull verified emails for the personas you will contact.
  4. 4
    Sync to campaignsLoad the persona list into your email and ads.
Previous workflowSegment by Firmographics and RoleCourse completeGet your certificate

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