Academy
Marketing/Build Audiences
Marketing course

Build Audiences

Turn your ICP into target audiences, tier accounts for ABM, find lookalikes of your best customers, and build persona lists across every target account.

5 workflows Certificate

What you'll be able to do

  • Build account and persona audiences from your ICP
  • Tier accounts for ABM
  • Find lookalikes of your best customers
  • Build persona lists across accounts

Workflows in this course

1Build a Target AudienceTurn your ICP into an account and persona audience.2Build an ABM Account ListTier accounts by fit and live signal for ABM.3Find Lookalike AudiencesMore accounts that look like your best customers.4Segment by Firmographics and RoleSlice your audience by industry, size, and persona.5Build a Persona ListDecision-makers across all your target accounts.