Build a Target Audience

Campaigns are only as good as the audience. This builds a precise one from your ICP.

The workflow, step by step

1. 1
   Define account filtersUse Company Search for the industries, sizes, and geos in your ICP.
2. 2
   Add the personasUse People Search for the titles and seniority you target inside those accounts.
3. 3
   Dedupe and cleanRemove existing customers and duplicates.
4. 4
   Sync to your toolsPush the audience to your ad and email platforms.