Academy
Build Audiences/Workflow 2 of 5
Build Audiences 3 min

Build an ABM Account List

Tier accounts by fit and live signal for ABM.

ABM needs the right accounts, tiered. This builds and ranks them so spend goes where it counts.

The workflow, step by step

  1. 1
    Pull the fit accountsUse Company Search to match your ICP.
  2. 2
    Layer in signalsUse Job Search and enrichment to flag accounts hiring or growing.
  3. 3
    Tier the listGroup into tier one, two, and three by fit plus signal.
  4. 4
    Hand to sales and adsSync tiers to the SDR motion and ad targeting.

Want help implementing this workflow?

Talk with a Crustdata Forward Deployed Engineer and we will wire it into your stack with you.

Talk to an engineer

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