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Listen and Trigger/Workflow 3 of 5
Listen and Trigger 3 min

Trending-Topics Tracking

Surface what your ICP is posting about now.

Ride the topic while it is hot. This surfaces what your buyers are posting about right now.

The workflow, step by step

  1. 1
    Define your ICP authorsUse People Search to scope the personas you care about.
  2. 2
    Search their topic spaceUse Social keyword search for the themes they discuss.
  3. 3
    Rank by momentumSurface the topics gaining the most traction.
  4. 4
    Act on the trendPublish and reach out while the topic is live.
Previous workflowCompetitor Share of VoiceNext workflowIntent-Triggered Campaigns

Want help implementing this workflow?

Talk with a Crustdata Forward Deployed Engineer and we will wire it into your stack with you.

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