Intent-Triggered Campaigns

The best campaigns fire on intent. This triggers enrollment when an account shows a real signal.

The workflow, step by step

1. 1
   Define the triggersPick intent signals: relevant posts, hiring, or growth.
2. 2
   Watch for the signalUse Social keyword search, Job Search, and Watchers to detect them.
3. 3
   Enroll on triggerAdd the account or person to the campaign when the signal fires.
4. 4
   Measure liftCompare triggered campaigns against always-on.