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Listen and Trigger/Workflow 5 of 5
Listen and Trigger 3 min

Event and News Triggers

Turn funding and hiring events into campaign enrollment.

Events are openings. This turns funding and hiring into automatic campaign moments.

The workflow, step by step

  1. 1
    Define the event universeFilter Company Search to your target accounts.
  2. 2
    Watch for eventsSet Watchers for funding and hiring milestones.
  3. 3
    Enroll on the eventAdd the account to the right play when an event fires.
  4. 4
    Personalize to the eventReference the funding or hire in the message.
Previous workflowIntent-Triggered CampaignsCourse completeGet your certificate

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