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Enrich and Personalize/Workflow 3 of 4
Enrich and Personalize 3 min

Personalize by Role and Company

Tailor content by persona and firmographic.

Generic copy converts worst. This personalizes by who the contact is and where they work.

The workflow, step by step

  1. 1
    Enrich the contactResolve role, seniority, and company.
  2. 2
    Build personalization tokensCreate role and company variables for your content.
  3. 3
    Map content variantsAssign copy and offers per persona and firmographic.
  4. 4
    Deliver the variantSend the right version to each contact.
Previous workflowClean Your Marketing DatabaseNext workflowShorten Forms with Enrichment

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