Academy
Enrich and Personalize/Workflow 2 of 4
Enrich and Personalize 3 min

Clean Your Marketing Database

Dedupe and refresh stale contact and account records.

A dirty database kills deliverability and targeting. This refreshes and dedupes it.

The workflow, step by step

  1. 1
    Match accountsResolve records to companies with Company Identify.
  2. 2
    Refresh firmographicsUpdate industry, size, and funding fields.
  3. 3
    Dedupe recordsMerge duplicates by domain.
  4. 4
    Write back on a scheduleKeep the database current automatically.
Previous workflowEnrich Inbound SignupsNext workflowPersonalize by Role and Company

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